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Jacqueline Cameron, project manager of The Water Project, at the JNย  Foundation, has urged small business entrepreneurs to practice better water conservation, to save money and play their part in guaranteeing water security for future generations.

Ms Cameron was one of the presenters at a JN Small Business Loans (JNSBL) Financial Empowerment Workshop mounted at the JN Conference Centre, on Duke Street,downtown Kingston, on November 7.

โ€œFresh, clean water is a limited resource, hence we need to practice conservation,โ€ she told participants, stressing that, โ€œAlthough the earth has vast bodies of water, most of it is salt water. Therefore, fresh water conservation is critical to water security and will result in cost savings for all of us.โ€

The Water Project manager advised that water conservation should start in the home, pointing out that the average Jamaican uses some 40-50 gallons of water per day; and  a ten-minute shower could result in the use of approximately 38 gallons of water.

โ€œA running toilet can waste up to 200 gallons daily,โ€ she explained, โ€œTherefore, if each Jamaican used some 40-50 gallons per day, the amount of water being wasted would amount to the quantity to be used by four or five persons; and that equals waste.โ€

She stated that to conserve water use, persons should invest in technology, such as low-flow shower heads, which uses approximately 23 gallons for a ten-minute shower. Low-flow shower heads are modified, or adapted, to use less water.

โ€œInvesting in a low-flow shower head will also result in savings on householderโ€™s water bills, by as much as 10 โ€“ 20 percent over the course of a year,โ€ she said. โ€œIn addition, one should also ensure that one doesnโ€™t leave the toilet running; and also, check around oneโ€™s home regularly, to identify water leaks.


โ€œIt is also important, to use โ€˜grey water,โ€™ for gardening, which is water used to wash dishes and rinse laundry; and, when purchasing home fixtures such as shower heads, bathroom faucets, and toilets, be sure to invest in those with an Energy Star-like โ€˜WaterSenseโ€™ label which are certified by the Environmental Protection Agency (EPA).โ€

Mrs Jacqueline Shaw-Nicholson, communications and client services manager at JNSBL, stated that the workshop was part of the loan companyโ€™s thrust, to ensure that its clients are empowered and  informed about financial wellness, which will strengthen their business and financial management skills..

โ€œThrough these workshops, we are able to advise entrepreneurs about business management and opportunities for expansion, planning for retirement, building wealth and control of operation costs. We added the water conservation element, because we acknowledge that being able to reduce household bills will contribute to their financial independence, as well as to encourage environmental awareness and its impact on everyone including small business ownersโ€ Mrs. Shaw-Nicholson explained.

Mrs Cameron maintains that water security would ensure that entrepreneurs and their families benefit from the scarce commodity for generations.

โ€œWater is everybodyโ€™s business,โ€ she maintained, โ€œIt is used to manufacture everything in this room; and, is a scarce commodity, especially when we consider that only three percent of the earthโ€™s water is fresh; and its use is growing at twice the rate of populations.โ€

In addition to focusing on water conservation, the workshop also highlighted: how to register businesses, market operations, acquire a home, and plan for retirement.

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